A television ad by the National Wildlife Federation is
promoting clean air to protect polar bears and wildlife, help our economy, and
to protect our health as well. This video uses images that evoke our
sympathetic emotion to respond to the commercial in the way they want and to support
a greener economy. By showing pictures such as a polar bear stranded on a small
iceberg, implying that our effect on the environment is what is causing that
polar bear to be stranded makes us feel like its our fault and that we need to
do something about it. Saying that it promotes the production of more jobs
during a time when people are really looking for jobs also helps their point.
And if animals or jobs don’t spark your interest in helping, they also included
the affect it has on our health and on innocent babies. They used every trick
in the book to evict emotion and if that doesn’t get you to feel sympathetic
towards the cause, I don’t know what will.
No comments:
Post a Comment