This ad is taking the form of a shape that most know very
well whether they are actual consumers of it or not. At first glance the shape
of the food and the colors and shape of the box appear to be your average
McDonalds box of fries. McDonalds is known to be tasty food, so by putting the
healthy vegetables in the same container the advertiser is implying that the
vegetables are tasty as well.
This ad allows us create an entire scene our heads of how
that car would’ve wound up like that in a car crash. In our heads we imagine
the broken glass, smashed cars, and blood from the accident. It instills the
fear of dying in the way we just imagined, as it implies that they would’ve
died had they not buckled up. The ‘Click It or Ticket’ in the bottom corner
also associates another consequence of receiving a ticket. It is very effective
way of getting a point across by associating two consequences of not using your
seatbelt.
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