"Fresh like a box of Krispie Kremes" -Beastie Boys

Sometimes the funny thing about brands is they don't need to be advertised. The brand name just speaks for itself. In my opinion, the biggest part of a brand, aside from the product itself, is the brand logo.

Recognize this big ol' "M"? Of course you do. If you don't know that this is the logo for the oh so wonderful fast food joint known as McDonald's then there is a great chance that you live under a rock! Obviously there is no shortage of McDonald's commercials or Ads anywhere. But in a way the logo sort of speaks for itself. I don't need to see a commercial in order to crave their french fries, or even a snack size McFlurry, this picture alone did that. The logo of the McDonald's brand has in fact "branded" an image in my head. I can also say the same for many other logos.

I've never been the type of girl to buy into "high-end" brand names. Chanel, Louis Vuitton, Coach, Tory Burch, and Michael Kors just to name a few. Yet, there are so many people that won't buy outside of the brand name, or buy a product specifically for the brand name. Louis Vuitton is so invested in their brand name, so much so that they burn their handbags once they are out of season just so they won't be sold at a discounted price. REALLY? Really? Yes, it's that serious for them. I guess when you charge $1000 for a bag you can do things like that.